CDW Session Descriptions
Friday, September 25
Opening Session
As we gather to kick off the 2026 Community Development Workshop, we will share a meal and you will hear some successes from a few CTAs across the state. We will also learn a it more about the NC Tennis Foundation and its mission.
Leading Together: Human-Centered Leadership for CTA Leaders
This session is built for Community Tennis Association board members, committee chairs, and staff who lead work that gets done almost entirely by volunteers. In that environment, no one is required to stay — people show up because they feel valued, heard, and supported, or they quietly stop showing up. Human-centered leadership is what keeps them coming back.
The session reframes human-centered leadership in practical, non-corporate terms: leading the people in front of you, not just the positions they hold. Participants focus on three high-leverage behaviors — listening with presence, modeling thoughtful vulnerability, and recognizing contributions specifically — and then work through the tension every CTA board lives inside: governance versus operations. Rather than prescribing one leadership style, the session builds the judgment to flex between paired behaviors depending on the moment: psychological safety or intellectual honesty, tell-and-sell or ask-and-listen, effort or outcomes, consistency or agility.
Building Courts and Community with Sports Tourism
Sports Tourism is at the forefront of many City and Town Councils, Parks and Recreation Departments and Event Venues. Come learn how your CTA could benefit from sports tourism dollars which leads to stronger advocacy for facilities
What's Working Now: Social Media Trends
Get an inside look on the planning and execution of hosting a USTA NC League State Championship! We will explore key elements such as bid process, volunteer scheduling, community engagement, and economic impact. Attendees will gain real-world guidance, learn best practices from past events, and leave with a clear understanding of what it looks like to bring these premier championships to life in their city.
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AI Literacy
Artificial intelligence is everywhere at this point, but learning best practices can feel overwhelming. This session will introduce the fundamentals of AI and explore both the benefits and potential pitfalls of AI usage. No technical expertise is required.
Organizational Allyship in Action
"Tennis is for everyone" is an integral part of the USTA's mission and values. This session will focus on allyship and actionable ways your organization can actively listen, learn, speak up against bias, advocate for equitable opportunities, and support people and communities who may experienced exclusion or discrimination. USTA has an opportunity to use tennis as a platform to ensure that players, coaches, officials, volunteers, and fans from diverse backgrounds have equitable access to the sport and experience a genuine sense of belonging.
Managing Your (Volunteer) Team: A League of Your Own
Using scenes from the 1992 iconic movie A League of Their Own starring Geena Davis, this workshop will address the different “characters” you might encounter as volunteers with your CTA, and how you can bring out the best in them to both serve your organization and make it a positive experience for them to volunteer.
Volunteers are important for CTA success and can extend the reach and effectiveness of your programs, but sometimes volunteers pose challenges that might make you want to throw in the towel. Let’s look at different types of volunteer personalities you might find, and how you can create a win-win solution.
Saturday, September 26
What’s Happening Throughout USTA?
So much is happening across the USTA. At the Natinal Level, we hav e a new CEO with new priorities. The US Open facilities are being upgraded and investment in slew of new technologies are on the horizon. Spend some time with Ted Reese and Kelly Gaines, learning more about these and more.
Grants: State, Section & National Funding
There are USTA Grants at every level (National, Section, and State). There are grants available from the Association side and from the Foundations. This session with guide you on what’s out there and how you can take advantage.
The Lifetime Pipeline: Aligning Junior Pathways for Sustainable Adult League Growth
Where will our league players come from ten, twenty, or thirty years from now? Let's discuss how aligning local junior pathways is an incredible effictive strategy to secure the lifetime longevity of your community’s adult player base.
Serving With Purpose: A Conversation About Charitable Giving
A conversation with Mark Dillon, a Senior Vice President and Financial Advisor with Wealth Enhancement Group in Charlotte about making your generosity go further. Explore accessible ways to support the causes you care about, discover strategies you may not have considered, and leave with ideas to discuss with your financial advisor.
From PE to Play: Building the Next Generation of Community Tennis
Learn how communities can leverage the USTA Schools PE program to introduce tennis to students and create a pathway from the classroom to the court. Through real-world examples and a teacher’s perspective, this session will explore practical strategies for connecting school-based tennis to local programs, events, and ongoing opportunities to play—helping communities turn a PE introduction into lifelong player.
CTA Roundtable
Join your fellow Community Tennis Associations (CTAs) for a dynamic, collaborative roundtable discussion. Participants will be broken into smaller groups based on size, scope, and budget. Together, you’ll explore a variety of topics covering the real challenges and opportunities.
This session is an opportunity to network, problem-solve, share best practices, and spark ideas. You will walk away with fresh strategies and actionable insights to strengthen your programs and impact in your community.
Grow the Game. Expand Your CTA Impact to Include a Charitable Arm
What if your CTA could do even more for the young people and communities you serve? Hear from leaders of North Carolina’s NJTL Chapters about how they use tennis, education, mentorship, and life skills to create opportunities for K–12 youth—especially those facing barriers to access. Explore what it can look like to add an NJTL 501(c)(3) charitable arm to your existing tennis organization, the opportunities it can create, and the impact it can have on growing the game and changing lives.
Changover Chat: Adult Programs Office Hours
Come on by and ask the Adult Programs Team anything! Allison, Nick, Katie, and John will be there to answer any and all questions related to USTA North Carolina Adult Programs.
Changover Chat: JuniorPrograms Office Hours
Come on by and ask the Junior Programs Team anything! Joanna, Robert, Karli, and Megan, will be there to answer any and all questions related to USTA North Carolina Junior Programs.
