Mission: Growing tennis for all, emphasizing character and integrity, for lifelong health, happiness, and fun.
Vision: Cultivate a societal commitment to touching lives through tennis.
Strategic Pillars:
Organizational Excellence
-
Employ sound fiscal management while requiring financial accountability.
-
Broaden technology and project management planning for operational competencies, service improvement and disaster recovery.
-
Conduct respective succession plans to recruit, develop and retain staff and volunteers.
Infrastructure
-
Work with local communities to construct and maintain tennis facilities available to most people.
-
Assist rural and under-resourced communities lay the foundation for local tennis organization and play.
-
Coordinate and deliver digital infrastructure for all stakeholders.
Programming
-
Provide and publicize quality programming to grow participation for all ages and abilities.
-
Support recruitment, training, retention and education of new and existing coaches, instructors, officials and tournament directors.
-
Actively engage schools and public parks to facilitate tennis participation.
Hospitality
-
Provide a welcoming atmosphere for all.
-
Encourage active participation on the court and in the organization.
-
Foster fearlessness, transparency, trust and exchange of ideas.
-
Cultivate a societal commitment to touching lives through tennis.
Community
-
Engage all ages and populations by providing tennis opportunities.
-
Advocate for tennis locally, statewide, and beyond.
-
Enhance player experience by providing coaching, social connections, and fun opportunities.
-
Collaborate, connect and communicate with Community Tennis Associations, other USTA partners and stakeholders.